VC Ultimate to Continue PUL Sponsorship

VC Ultimate will return as an official sponsor of the Premier Ultimate League for the 2024 season.

“Embarking on the journey of launching and managing a professional sports league is an incredibly daunting task, demanding immense dedication and investment from a diverse group of volunteers. We witness the efforts of the folks behind the PUL (and its teams) on a daily basis and are immensely proud to support their efforts. While this initiative is bound to face challenges and encounter mistakes, it’s essential to acknowledge that so much about the professional sports world is broken, and the PUL consistently makes a concerted effort to act with intention and equity at the forefront, while keeping a steadfast focus on competition,” said Adriana Withers, CEO of VC Ultimate Inc.

VC has been a partner of the PUL since the league’s inaugural season. The PSP was introduced that first year in an effort to raise funds for PUL franchises while also bringing attention and visibility to the individual players. It provides fans a chance to build a personal connection with players.

The 2023 PSP saw over 1,300 sponsors and raised over $140,000. The 2024 PSP will launch on Feb. 21 with the hope of exceeding last year’s performance.  

“This groundbreaking league deserves our community’s support, and we are proud to join you,” Withers said.

While you wait for the 2024 PSP to launch, you can support the PUL by purchasing gear on VCUltimate.com.